TEST
TRACKS

Peugeot

Campaign

Promoting the European launch of the new Peugeot 3008 crossover car. Based on the concept of ‘Test Tracks’ we used a vinyl record metaphor to show the car driving around a circular test track, each track with different terrain and conditions – all tied into the ATL campaign. The 3D interface – Papervision – allowed people to explore the record sleeve and choose the ‘track’ they wanted to play. Each track posed a unique test for the car – which highlighted one of the key selling points of the 3008 it’s unique grip control feature.