TEST
TRACKS


Peugeot


Campaign

Promoting the European launch of the new Peugeot 3008 crossover car. Based on the concept of ‘Test Tracks’ we used a vinyl record metaphor to show the car driving around a circular test track, each track with different terrain and conditions – all tied into the ATL campaign. The 3D interface – Papervision – allowed people to explore the record sleeve and choose the ‘track’ they wanted to play. Each track posed a unique test for the car – which highlighted one of the key selling points of the 3008 it’s unique grip control feature.

ROLES



Concept Design
Lead Design
Interaction Design, Animation & Prototyping

ALL
PROJECTS



featured_0001_brochure

MINI Brochure App

featured_0000_mini

Global MINI Website

featured_0002_nightlife

Global Nightlife Guide

featured_0003_asos

ASOS Personal Homepage

featured_0004_botc

Battle of the Clubs

featured_0005_barclays

Barclays Premier League App

featured_0006_imgsrc

IMG Source

featured_0007_s60

The Naughty S60

featured_0008_looktothemoon

LOOK TO THE MOON

featured_0009_lostinforks

Lost In Forks

featured_0010_testtracks

Test Tracks

featured_0011_volvocampaign

The Volvo Campaign

featured_0012_sweden

From Sweden With Lov

featured_0013_mozaker

Mozaker

featured_0014_xc60

XC60 Billboard

featured_0015_miller

This Is My Glasgow