TEST
TRACKS


Peugeot


Campaign

Promoting the European launch of the new Peugeot 3008 crossover car. Based on the concept of ‘Test Tracks’ we used a vinyl record metaphor to show the car driving around a circular test track, each track with different terrain and conditions – all tied into the ATL campaign. The 3D interface – Papervision – allowed people to explore the record sleeve and choose the ‘track’ they wanted to play. Each track posed a unique test for the car – which highlighted one of the key selling points of the 3008 it’s unique grip control feature.

ROLES



Concept Design
Lead Design
Interaction Design, Animation & Prototyping

ALL
PROJECTS



Lion + Google Earth

Doodle Book NFC

MINI Brochure App

Global MINI Website

Global Nightlife Guide

ASOS Personal Homepage

Barclays Premier League App

The Naughty S60

Lost In Forks

Test Tracks

From Sweden With Lov

IMG Source

LOOK TO THE MOON

Mozaker