LOOK TO
THE MOON
The EIA
Site
An interactive art project and experiment that collates images, words, and videos from various sources such as Flickr, Twitter, and YouTube. A series of experiments take this information and mixes it up to create new versions of the data, transforming them into something more visceral and interactive. For example taking the letters from the latest tweets on Twitter, or the latest image uploaded to Flickr, or the most popular videos on YouTube. I wanted to create a place for people to sit back, explore, and contemplate the complexity and abstractness of the internet and what we put on it.
Each experiment uses different feeds and the results change based on the data pulled in, so on the 3D amorphous shape – the texture is actually a photo from Flickr, and its complexity drives the fluctuation of the shape. I wanted each piece to be different each and every time you viewed it or visited the site – to reflect the ever changing nature of the internet.
The site gained international recognition and exposure, .net Magazine featured it as their ‘site of the month’, it was also Site of the Day on The FWA, with a nomination at SXSWi and an Official Honoree at the Webbys. It was featured over the internet on web awards and design sites – with a lot of discussion and opinion at a time when Flash was king.
URL
looktothemoon.com ( Flash no longer supported 🙁 )
ROLES
Concept
Art Direction
Design
Flash Animation & Development
ACCOLADES
.net Magazine
– Featured site of the month
Webby Awards
– Official Honoree
SXSWi
– Nominated
The FWA
– Site of the Day
Featured on:
Design Taxi, Spyline, Strange Fruits, Irie





