LOOK TO
THE MOON


The EIA


Site

An interactive art project and experiment that collates images, words, and videos from various sources such as Flickr, Twitter, and YouTube. A series of experiments take this information and mixes it up to create new versions of the data, transforming them into something more visceral and interactive. For example taking the letters from the latest tweets on Twitter, or the latest image uploaded to Flickr, or the most popular videos on YouTube. I wanted to create a place for people to sit back, explore, and contemplate the complexity and abstractness of the internet and what we put on it.

Each experiment uses different feeds and the results change based on the data pulled in, so on the 3D amorphous shape – the texture is actually a photo from Flickr, and its complexity drives the fluctuation of the shape. I wanted each piece to be different each and every time you viewed it or visited the site – to reflect the ever changing nature of the internet.

The site gained international recognition and exposure, .net Magazine featured it as their ‘site of the month’, it was also Site of the Day on The FWA, with a nomination at SXSWi and an Official Honoree at the Webbys. It was featured over the internet on web awards and design sites – with a lot of discussion and opinion at a time when Flash was king.

URL



looktothemoon.com

ROLES



Concept
Art Direction
Design
Flash Animation & Development

ACCOLADES



.net Magazine

– Featured site of the month

Webby Awards

– Official Honoree

SXSWi

– Nominated

The FWA

– Site of the Day

Featured on:

Design Taxi, Spyline, Strange Fruits, Irie

ALL
PROJECTS



featured_0001_brochure

MINI Brochure App

featured_0000_mini

Global MINI Website

featured_0002_nightlife

Global Nightlife Guide

featured_0003_asos

ASOS Personal Homepage

featured_0004_botc

Battle of the Clubs

featured_0005_barclays

Barclays Premier League App

featured_0006_imgsrc

IMG Source

featured_0007_s60

The Naughty S60

featured_0008_looktothemoon

LOOK TO THE MOON

featured_0009_lostinforks

Lost In Forks

featured_0010_testtracks

Test Tracks

featured_0011_volvocampaign

The Volvo Campaign

featured_0012_sweden

From Sweden With Lov

featured_0013_mozaker

Mozaker

featured_0014_xc60

XC60 Billboard

featured_0015_miller

This Is My Glasgow