BARCLAYS
PREMIER LEAGUE
Barclays
App
Barclays bank sponsor the UK Premier league and this app was aimed at the hardcore football fan as their one stop shop for following their favourite premier league team. By selecting a team from the very beginning, football fans get the low down on their team from the outset – next fixtures, match summaries, team selections, and lots more information all available quickly and easily. Users could set match reminders for their own team, customisable with goal alerts, match summaries and so on. A live action feature when the game is live allows the user to talk amongst their friends and their rivals – all through a targeted twitter API. This would give the feeling of ‘being there’, with the banter and action all live as the game progresses.