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Lion is a film adaptation of the remarkable story of Saroo – an Indian boy who aged 5 got lost on the trains in India unknowingly to his family he unwittingly left behind. Many years later Saroo, who was adopted by an Australian family, used Google Earth every night for several years to trace vague memories of his home village and surroundings. After several years of searching he discovered his home town and made a trip of a lifetime.
Google Brand Studio partnered with Google Earth to tell this remarkable story through the product – Google Earth – and tie in with the new film release. We also created supporting material and hosted an event at Google NYC the night of the International Film premiere in NYC, where stars from the film alongside Saroo and his family celebrated the new release and could experience our story as told through Earth on a custom installation.