Global Campaign Site
This global campaign site promoted the launch of the new Volvo XC60. Following on from the teaser campaign based in the fictional Swedish town of ‘Löv’, the previous stages of the teaser campaign highlighted stories about the various features of the car. Therefore the car was ‘From Sweden with Löv’ – the main visual metaphor the classic travel postcard – with each window a section of the site which explored the car’s features.
The centre piece of the site was a 3D visualiser which showed ‘the world’s most favourite’ version of the XC60 which combined all the world’s various customised cars. This resulted in fascinating combinations of interior / wheels / colours – which you could further filter to see the results by gender, age, location and so on. Each market had their own favourite versions, which made exploring and customising the car a unique experience. It featured a Papervision 3D interface, users could explore the most popular version of the car and experiment with the varying options.
Receiving critical acclaim at the time it was successful with many international award shows that not only rewarded the integrated approach with the ATL campaign, but also with its cutting edge design and execution.