FROM SWEDEN
WITH LÖV


Volvo


Global Campaign Site

This global campaign site promoted the launch of the new Volvo XC60. Following on from the teaser campaign based in the fictional Swedish town of ‘Löv’, the previous stages of the teaser campaign highlighted stories about the various features of the car. Therefore the car was ‘From Sweden with Löv’ – the main visual metaphor the classic travel postcard – with each window a section of the site which explored the car’s features.

The centre piece of the site was a 3D visualiser which showed ‘the world’s most favourite’ version of the XC60 which combined all the world’s various customised cars. This resulted in fascinating combinations of interior / wheels / colours – which you could further filter to see the results by gender, age, location and so on. Each market had their own favourite versions, which made exploring and customising the car a unique experience. It featured a Papervision 3D interface, users could explore the most popular version of the car and experiment with the varying options.

Receiving critical acclaim at the time it was successful with many international award shows that not only rewarded the integrated approach with the ATL campaign, but also with its cutting edge design and execution.

ROLES



Concept Design
Lead Design
Interaction Design, Animation & Prototyping

ACCOLADES



Mobius

– Gold

Epica

– Silver
– Bronze

New York Festivals

– Bronze
– Finalist

Cannes

– Nominee

Webby Awards

– Nominee
– Official Honoree

ALL
PROJECTS



featured_0001_brochure

MINI Brochure App

featured_0000_mini

Global MINI Website

featured_0002_nightlife

Global Nightlife Guide

featured_0003_asos

ASOS Personal Homepage

featured_0004_botc

Battle of the Clubs

featured_0005_barclays

Barclays Premier League App

featured_0006_imgsrc

IMG Source

featured_0007_s60

The Naughty S60

featured_0008_looktothemoon

LOOK TO THE MOON

featured_0009_lostinforks

Lost In Forks

featured_0010_testtracks

Test Tracks

featured_0011_volvocampaign

The Volvo Campaign

featured_0012_sweden

From Sweden With Lov

featured_0013_mozaker

Mozaker

featured_0014_xc60

XC60 Billboard

featured_0015_miller

This Is My Glasgow