FROM SWEDEN
WITH LÖV


Volvo


Global Campaign Site

This global campaign site promoted the launch of the new Volvo XC60. Following on from the teaser campaign based in the fictional Swedish town of ‘Löv’, the previous stages of the teaser campaign highlighted stories about the various features of the car. Therefore the car was ‘From Sweden with Löv’ – the main visual metaphor the classic travel postcard – with each window a section of the site which explored the car’s features.

The centre piece of the site was a 3D visualiser which showed ‘the world’s most favourite’ version of the XC60 which combined all the world’s various customised cars. This resulted in fascinating combinations of interior / wheels / colours – which you could further filter to see the results by gender, age, location and so on. Each market had their own favourite versions, which made exploring and customising the car a unique experience. It featured a Papervision 3D interface, users could explore the most popular version of the car and experiment with the varying options.

Receiving critical acclaim at the time it was successful with many international award shows that not only rewarded the integrated approach with the ATL campaign, but also with its cutting edge design and execution.

ROLES



Concept Design
Lead Design
Interaction Design, Animation & Prototyping

ACCOLADES



Mobius

– Gold

Epica

– Silver
– Bronze

New York Festivals

– Bronze
– Finalist

Cannes

– Nominee

Webby Awards

– Nominee
– Official Honoree

ALL
PROJECTS



Lion + Google Earth

Doodle Book NFC

MINI Brochure App

Global MINI Website

Global Nightlife Guide

ASOS Personal Homepage

Barclays Premier League App

The Naughty S60

Lost In Forks

Test Tracks

From Sweden With Lov

IMG Source

LOOK TO THE MOON

Mozaker