The Google Doodle team teamed up with Brand Studio to create a unique version of a Doodle book. Cataloging 2015’s best Doodles, and in keeping with Google’s innovative approach, we wanted to add some extra functionality. Many of Google’s Doodles are animated and some interactive, we wanted to bring to life these interactive works in a playful and ‘Googley’ way. Enabled by utilising NFC stickers readers could trigger a mobile experience by tapping their Android device on the inside cover of the book to reveal the year’s animated and interactive Doodles and play them to their heart’s content.