Interactive campaign site for Miller in the UK. As part of their promotion aimed at the art, creative, and student community of Glasgow – Miller launched an online photography competition for the community to allow them to express ‘My Glasgow’. The Entries were judged by a panel of industry experts and a huge photographic mosaic of the winner’s photo, composed from the entries, was erected in Glasgow on the side of a famous Landmark.
Featuring a gallery of photos and an interactive map of the city, every week winners were announced and finalists were hand picked by the critics and voted for by visitors to the site. The site allowed users to upload their photos, vote for which photos should be included in the final mosaic, and manage their entries online. The final winner was revealed and users could explore the winning image and the final photographic mosaic composed of the entries.